While working at the data marketing agency Amaze One, designer Nick Seville and I identified an opportunity to improve the way we engage with our client’s data. Traditionally, our colleagues produced a monthly spreadsheet, dense with graphs and figures to be circulated amongst stakeholders.
Our proposal was twofold. To centralise all past and present sets of data, providing stakeholders with up to the minute information which can be shared and compared by all stakeholders with access to the solution. To display the data in a way that it would be more easily digestible by stakeholders of all disciplines. We believe that representing data in a more visually engaging way will lead to deeper insights, otherwise missed in a sea of figures.